1. Define the geographic audience before requesting reviews
A firm located in or serving Chillicothe may work with people beyond the city, including clients elsewhere in Peoria County or elsewhere in Illinois. Those audiences are not interchangeable. A review profile should represent genuine client experiences, while the firm separately decides which communities and legal services it wants its public presence to explain. The Census record identifies Chillicothe city and its Peoria County relationship; it does not show where your clients live or which legal matters they need.
Recommended approach
Map the firm’s actual service area by practice, matter type and consultation policy before choosing review-request language. Keep the city, county and broader Illinois references distinct. Ask Bosseo to review whether the proposed program reflects the clients you may lawfully and ethically contact, rather than using Chillicothe’s population as a proxy for opportunity.
