1. Start with the geographic boundary, not a population assumption
Chicago Heights is a municipality in Cook County, Illinois. The 2020–2024 American Community Survey 5-year population estimate for the city is 26,736, with a margin of error of 40. That figure establishes the city and its geographic relationship; it does not establish legal demand, online behavior, call volume, competition or staffing requirements. For Video Intake, the useful question is narrower: which visitors does your firm intend to serve, and should the intake path ask about location before or after practice-area fit?
Recommended approach
Define the service boundary during consultation. Decide whether the flow should identify Chicago Heights, other Cook County locations, or a wider Illinois service area, and make that choice part of qualification rather than inferring it from population.
