1. Set the geographic boundary before reviewing ROI
The 2020–2024 ACS five-year population estimate is 10,877, with a margin of error of 260. A useful review should distinguish Campton Hills from Kane County and from any broader service area your firm elects to measure. It should also distinguish households and individuals if those concepts arise in your own records.
Recommended approach
Ask Bosseo to show exactly how a location, service, county and broader geographic target would be represented in the dashboard. Decide whether Campton Hills should be reviewed as its own target, as part of Kane County, or both. Record that decision before comparing performance so a county-wide figure is not mistaken for a Campton Hills result.
