1. Define the geographic boundary before reviewing story coverage
Your firm may serve Campton Hills, Kane County, nearby communities, a broader Illinois market, or some combination. Those are different geographic choices. Bosseo’s public Legal News description says its service matches coverage to a firm’s practice areas and state. Before evaluating fit, decide whether your news commentary should address Campton Hills, Kane County, Illinois, or a wider area. A statewide practice may need a broader editorial filter than a firm whose intake is limited to a defined local service area.
Recommended approach
Ask for a review of geographic targeting and story relevance using your actual service boundary. Do not use it as a forecast of demand. A useful decision is whether a proposed page would help someone in the firm’s accepted geography understand a current legal issue and take an appropriate next step.
