1. Start with the geographic definition, not a headline number
A dashboard is only useful when the firm agrees on what a location means. Cahokia Heights is recorded as a city in St. Clair County, Illinois. Your firm may serve that municipality, the wider county, additional Illinois communities or a combination of areas. Those are different reporting scopes. A population estimate for Cahokia Heights should not be treated as a forecast of calls or matters, and it should not be mixed casually with county or metropolitan figures. Ask Bosseo to show how location labels are represented in the dashboard and how you would distinguish a Cahokia Heights inquiry from one associated with another service area. Also ask which location field appears in each report and whether the firm can review city and county groupings separately.
Recommended approach
Define the geographic fields before reviewing performance. In the consultation, request a clear distinction among Cahokia Heights, St. Clair County and any broader Illinois coverage your firm chooses to evaluate. Treat the Census population figure as context for market definition only, not as a target or outcome.
