1. Set the Burbank service boundary before reviewing calls
Burbank is a municipality in Cook County, Illinois. That relationship matters when you decide which calls belong in the review set. A firm may serve Burbank residents, people elsewhere in Cook County, or clients across a wider Illinois practice area. Those are different geographic scopes and should not be blended into one conclusion. Population is context, not a forecast: the Census estimate does not prove how many people will call, which practice areas they need, or whether your team requires more coverage.
Recommended approach
At the consultation, define the geographic and matter boundaries you want to evaluate. Separate Burbank calls from calls originating elsewhere when that distinction affects jurisdiction, venue, consultation routing or follow-up. Review whether your intake questions capture location accurately without treating a caller’s municipality as a substitute for legal qualification.
