1. Start with the right geographic boundary
Buffalo Grove is a village in Illinois with recorded relationships to Cook County and Lake County. That relationship matters when a firm evaluates news coverage: a story may concern the village, one county, Illinois generally, or a broader metropolitan audience. Those are not interchangeable audiences. A page about an Illinois legal development may be useful to a Buffalo Grove practice, while a page about an unrelated event elsewhere in the state may not be. The available population record identifies the municipality and its population estimate; it does not establish that residents are searching for legal news or that a particular topic will produce inquiries.
Recommended approach
Ask Bosseo to show how geographic relevance would be handled for your practice areas. Decide whether your editorial boundary should prioritize Buffalo Grove, Cook County, Lake County, Illinois, or a combination. Keep those choices explicit in review rather than treating the population figure as a forecast. If your firm serves clients beyond the village, compare the proposed coverage area with your actual licensing, office, and intake boundaries.
