1. Turn a blank website form into a guided first conversation
Bosseo describes Video Intake as a guided survey that lives on a law firm website. A visitor taps an invitation such as “See if you have a case” and proceeds through one question at a time. The public product description says the experience is delivered with video rather than a plain contact form. That distinction matters for a Brookfield firm serving people who may hesitate before contacting counsel: the opening experience can explain what the visitor is being asked to provide instead of requiring a paragraph that may be incomplete. Brookfield’s municipal geography and Cook County relationship identify the local service context, but neither fact tells you which questions visitors need.
Recommended approach
Review the first screen, the video language and the completion path with real intake owners. Keep the opening focused on what the visitor can expect, what the firm can and cannot assess through the intake, and what happens after submission. Do not use the population estimate as a proxy for demand.
