1. Define the geographic coverage before asking for reviews
Bridgeview is a municipality in Cook County, Illinois, but a law firm’s service area may be broader or narrower than the village. Your clients may live in Bridgeview, elsewhere in Cook County, or in another Illinois location. A review program should therefore distinguish the firm’s actual service geography from the location named in marketing. Do not treat Bridgeview’s population estimate as proof that a certain number of clients, reviews, or inquiries is available. Instead, identify which matters genuinely relate to Bridgeview and which clients can lawfully and appropriately be invited to review the firm.
Recommended approach
Ask Bosseo to document the intended geographic scope before implementation: Bridgeview only, Bridgeview plus selected Cook County communities, or a wider Illinois service area. Review the scope against your intake records and professional-responsibility requirements. Measure inquiries by stated location rather than assuming that a review from any client demonstrates Bridgeview demand.
