1. Set the geographic boundary before you design the flow
Bradley and Kankakee County are not interchangeable labels. Bradley is recorded as a municipality, and the Census relationship places it in Kankakee County. If your firm serves Bradley, nearby communities or the wider county, the intake should make the service area clear without implying that every visitor is eligible for representation. Population can establish that Bradley is a defined place to consider; it cannot establish search demand, competition, case volume, revenue or a need for particular languages or staffing.
Recommended approach
Write the opening and qualification rules around the clients you actually accept. Review whether location is an early screening question, a routing field or a consultation topic. Keep Bradley and Kankakee County distinct in your service-area language, and decide how a visitor outside your intended area should be directed or informed. Treat that choice as a firm policy, not as a conclusion drawn from the population estimate.
