1. Define Bradley coverage before selecting stories
Bradley is a village in Kankakee County, not a substitute for every nearby market or for Illinois as a whole. A Legal News plan should therefore distinguish stories relevant to Bradley, stories relevant to Kankakee County, and stories with statewide significance. The Census record establishes Bradley’s municipal identity and county relationship; it does not show that residents are searching for a particular legal service. Bosseo’s public Legal News description says its system matches stories to a firm’s practice areas and state. That makes geographic scope a practical review point: a Bradley firm should ask how a proposed page will identify the affected jurisdiction and avoid implying that a statewide development is a Bradley-specific event.
Recommended approach
Set a written geographic boundary for coverage. Review whether each page should name Bradley, Kankakee County, Illinois, or another jurisdiction, and require the page to explain that relationship accurately.
