1. Start with the geography your firm actually serves
Boulder Hill is recorded as a CDP in Kendall County, Illinois. Its 2020–2024 ACS 5-year population estimate is 8,989, with a margin of error of 748. That is eligibility and context for deciding whether Boulder Hill belongs in your intake planning; it is not evidence of search behavior, competition, case volume or revenue. A firm should also distinguish Boulder Hill from Kendall County, the wider metropolitan area, Illinois as a whole, and the individual who completes an inquiry. Those are different geographic frames. Video Intake can be evaluated against the firm’s actual service boundaries rather than against a population number. The decision is whether visitors who identify a Boulder Hill connection should enter the same path as other inquiries, receive a distinct ownership rule, or be reviewed manually.
Recommended approach
Write down the locations your firm accepts before designing the flow. Decide whether Boulder Hill is handled by the firm generally, by a particular practice group, or by a particular attorney. If geography affects eligibility, make that question explicit and define what happens when the visitor’s location is unclear. Do not use the Boulder Hill population estimate as a forecast.
