1. Define the reputation geography before you ask for reviews
Boulder Hill is recorded as a CDP in Kendall County, Illinois. A firm may serve Boulder Hill while also serving other parts of Kendall County or a wider Illinois market, but those are separate geographic decisions. A review program should therefore identify the firm’s actual service area rather than treating the Boulder Hill population estimate as evidence of opportunity. Review activity can be evaluated against the locations the firm publicly serves, the address or addresses represented by its profiles, and the places named in its intake records. Do not assume that residents of Boulder Hill search for a particular practice area or that a review increase will produce a particular number of calls.
Recommended approach
Bring a current service-area list and identify whether the firm operates one Google Business Profile or more than one. Ask Bosseo how geographic coverage will be represented, how profile scope will be kept accurate, and how inquiries associated with Boulder Hill will be separated from inquiries from the rest of Kendall County or Illinois.
