1. Start with Berwyn’s exact service area
Berwyn is recorded in Cook County, Illinois. That distinction matters when you define intake routing and reporting. A firm may serve Berwyn alone, a wider Cook County area or additional Illinois communities; the automation should not treat every geographic reference as the same market.
Recommended approach
Bring your intended service geography to the review. Decide whether Berwyn should be a distinct routing, reporting or campaign label, and identify which surrounding areas belong in the same operational path. Keep geographic labels precise so a report about Berwyn is not mistaken for a report about Cook County or Illinois.
