1. Start with Berkeley’s exact service geography
Your firm may serve Berkeley village and other Cook County communities, but those are not interchangeable audiences. Bosseo’s Automation page is about the movement of inquiries through your firm’s operating systems, not about estimating local demand from population. The Census records Berkeley as a municipality in Cook County and reports a 2020–2024 ACS 5-year population estimate of 5,199. That is useful for defining the place attached to this review. It is not evidence of search volume, competition, cases, revenue or likely response demand.
Recommended approach
Bring a clear geographic rule to the consultation. Decide whether an inquiry identified as Berkeley should follow the same path as an inquiry from elsewhere in Cook County, and document any service-area distinctions your team actually uses. Review whether location is captured, who can see it, and whether it affects routing or qualification. Keep those operational decisions separate from assumptions about the size or value of the local market.
