Start with the geography your firm actually serves
Bensenville is a village in Illinois associated with Cook County and DuPage County. The 2020–2024 American Community Survey 5-year population estimate for the municipality is 18,603, with a margin of error of 36. That figure describes the municipality; it does not establish legal demand, review volume, competition, search behavior, or likely revenue. Your firm may serve Bensenville, one or both counties, nearby municipalities, or a wider Illinois market. Those are different coverage decisions. A reputation program should therefore begin with the places and matter types your firm is prepared to serve, rather than treating the village population as a forecast.
Recommended approach
Define the service area at consultation: Bensenville, Cook County, DuPage County, other municipalities, or Illinois more broadly. Then separate local profile decisions from broader reputation decisions. Ask which prospective clients should recognize the firm and which geographic inquiries are not a fit.
