1. Set the geographic boundary before reviewing intake
Bellwood is a village in Cook County, Illinois. A firm may serve Bellwood while also accepting matters from elsewhere in Cook County or from other Illinois communities, but those are different geographic relationships. Intake Coach should therefore be evaluated against the calls your firm chooses to include, rather than against Bellwood’s population estimate. The Census record does not prove how many people call a law firm, which practice areas they need, or whether they will become clients. A useful review starts by identifying the service area represented in your actual calls and deciding whether Bellwood matters should be separated from broader Cook County or Illinois inquiries.
Recommended approach
Bring a clear service-area definition to the consultation. Decide whether you want to review all calls, only calls associated with Bellwood, or a broader group of matters your firm accepts. Ask how geographic information is captured in your existing intake and how it should be treated when a caller’s location, incident location, and intended court location differ.
