Are Local Service Ads the same as regular Google Ads?+
No. Bosseo’s public page describes LSAs as appearing above regular ads and the map pack, using pay-per-lead pricing rather than pay-per-click pricing. Google also weighs profile and responsiveness factors. The consultation can compare LSA with other advertising decisions for your firm.
Can a Barrington law firm target both Cook County and Lake County?+
The appropriate coverage depends on the firm’s accepted service area and capacity. Barrington has recorded relationships to both Cook County and Lake County, but that fact does not determine your advertising coverage. Review each location deliberately before selecting service zones.
What does Google Screened involve?+
Bosseo’s public page describes license verification, insurance documentation and background checks. Google controls the screening decision. Bosseo can discuss the information and process described on its page, but approval should not be promised in advance.
How are unsuitable leads handled?+
Bosseo states that wrong numbers, spam, solicitors, out-of-area inquiries and matters outside the practice area can be disputed with Google for credit. The firm should still review each inquiry and agree on lead classifications before evaluating performance.
What should we measure?+
Track the path from inquiry to contact, relevance, consultation and signed matter, together with disputed leads and response handling. Bosseo’s page describes lead-to-case attribution and an ROI Dashboard. No local cost, lead volume or case outcome should be assumed before actual data is available.
What information should we bring to a consultation?+
Bring your practice areas, accepted and excluded matters, service locations, response hours, current intake process and the outcomes you want to measure. If Google screening is relevant, identify the license, insurance and background-check information available for review.
