1. Define the geographic boundary before choosing stories
Your firm serves Alton, Illinois, and the recorded county relationship is Madison County. Those are not interchangeable with the entire St. Louis metropolitan area, Illinois, or every community near Alton. A timely page about a statewide law change may be appropriate for an Illinois practice, while a page about an incident should use only the location and facts that can be supported. The Census population estimate for Alton is eligibility evidence for local planning, not proof that residents are searching for legal help or that a news topic will produce inquiries. Bosseo’s public Legal News description says stories are matched to a firm’s practice areas and state. That makes geographic scoping an important consultation question: which stories should be treated as Alton-relevant, Madison County-relevant, Illinois-wide, or outside the firm’s service area?
Recommended approach
Ask Bosseo to review geographic rules for each practice area. Decide whether the site should distinguish Alton coverage from Madison County and broader Illinois coverage, and require every page to make that scope clear rather than implying that a statewide event occurred locally.
