1. Define the geographic boundary before selecting stories
Addison village is a municipality in Illinois, and the recorded county relationship is DuPage County. The 2020–2024 American Community Survey 5-year population estimate for Addison is 35,489, with a margin of error of 49. That figure describes the municipality; it does not establish legal-news demand, competition, search volume, case volume or revenue. For Legal News, the useful question is narrower: which stories are relevant to people the firm actually serves? A firm may want coverage limited to Addison, expanded to DuPage County, or framed for a broader Illinois audience. Those are different editorial choices and should not be treated as interchangeable.
Recommended approach
At consultation, map each practice area to an explicit geographic scope. Review whether a story involving Addison belongs on an Addison-focused page, whether a DuPage County development warrants county-level treatment, and when an Illinois-wide legal change is relevant to the firm’s audience. Do not use Addison’s population as a forecast. Use it only as context when deciding whether the municipality belongs in the firm’s defined service area.
