1. Start with Weiser and Washington County—not population projections
The Census records Weiser as a municipality in Washington County and gives the city a 2020–2024 ACS five-year population estimate of 5,935, with a margin of error of 22. That establishes the geographic relationship Bosseo can use when discussing a Weiser page and a Washington County footprint. It does not establish how many people search for a lawyer, how many legal matters arise, or how many firms compete for those searches. For a law firm, the more useful starting point is the territory you actually serve. Weiser city, Washington County, Idaho, households, and individuals are different geographic or demographic frames and should not be treated as interchangeable.
Recommended approach
Ask Bosseo to compare a Weiser-and-Washington-County scope with any broader Idaho plan using your intake records, service priorities, and client geography. Treat population as context only; decide coverage based on where you can competently serve clients and where a page can provide accurate, original value.
