Start with Meridian coverage, not population assumptions
Meridian is a municipality in Ada County. The 2020–2024 American Community Survey 5-year estimate records 130,138 residents, with a margin of error of 82. That figure describes the municipality; it does not establish legal demand, competition, search volume, leads or revenue. For reputation work, use the geography to define the service area you actually want to communicate. A firm may serve Meridian while also accepting matters elsewhere in Ada County or Idaho, but those are different geographic statements and should not be blurred on a profile or review request.
Recommended approach
Bring a clear service-area description to the consultation. Review whether your Google Business Profile, website and client communications accurately describe Meridian and Ada County without implying that every resident is a prospective client. Ask Bosseo how geographic coverage will be represented and how you will distinguish local visibility from qualified inquiries.
