1. Start with Idaho Falls coverage, not population-based assumptions
The U.S. Census Bureau records Idaho Falls city as a municipality in Bonneville County, with a 2020–2024 ACS 5-year population estimate of 67,725 and a margin of error of 50. That geographic fact helps define the place your firm serves. It does not establish call demand, legal need, competition, language preference, lead volume or staffing requirements. Your decision should therefore begin with your own unanswered-call records and service area. Review whether callers come from Idaho Falls, other parts of Bonneville County or locations outside the county, then determine which calls need an immediate response and which can wait for business hours.
Recommended approach
Bring a recent, privacy-appropriate view of answered, unanswered, after-hours and overflow calls to the consultation. Ask Bosseo to evaluate response paths for the Idaho Falls and Bonneville County callers your firm actually serves rather than treating population as a forecast.
