1. Start with the Hailey service boundary, not an assumed market
Your firm can define which matters it wants to consider from Hailey and Blaine County, while keeping the two geographic relationships distinct. Hailey is a city; Blaine County is the recorded county relationship. Neither the city population estimate nor the county relationship establishes how many people need counsel, which practice areas are active, or whether visitors will complete an intake. Bosseo’s public product description supports a guided survey organized around a firm’s practice areas and case types. That makes geographic scope a qualification decision rather than a demographic conclusion.
Recommended approach
Before adopting a flow, write down the locations and matter types your firm actually reviews. Decide whether a Hailey visitor should receive the same path as another Idaho visitor, a different routing rule, or a human review. Keep those decisions separate from assumptions about demand.
