1. Define the geographic brief beyond the city name
The Census record identifies Blackfoot as a city in Bingham County. That distinction matters when you decide what a news page should discuss. A page about a legal development can be relevant to people in Blackfoot, elsewhere in Bingham County, across Idaho, or in more than one area. Those audiences are not interchangeable. A Blackfoot location reference alone does not establish that a story matters to county residents, Idaho residents, or a broader market. Bosseo’s public Legal News description says its service matches stories to a firm’s practice areas and state. The firm should therefore decide which geographic relationship is accurate for each practice before approving coverage.
Recommended approach
Create a written geographic brief for the consultation. Separate Blackfoot from Bingham County and Idaho, and state whether the firm wants local incident coverage, statewide legal developments, or both. Ask Bosseo how geographic relevance is reviewed before publication and how a page’s service area will be represented.
