1. Separate West Loch Estate geography from lead evidence
West Loch Estate is recorded as a census-designated place in Honolulu County, Hawaii. A firm may serve people in that CDP while also receiving inquiries from elsewhere in Honolulu County or beyond. Treating the CDP population as a forecast would confuse a household and community measure with marketing performance. Lead Attribution gives you a way to examine the geography attached to real inquiries instead: the landing page, source, intake answers and recorded outcome. The location should be a filter or review question, not a claim that a particular number of residents will contact you.
Recommended approach
Decide how your team will identify inquiries associated with West Loch Estate and how that geographic label will be used alongside case type, qualification and matter status. Review the definition before drawing budget conclusions, especially when a service area extends beyond the CDP.
