1. Start with the geographic scope you actually intend to measure
Your firm may use “Waipio” in a way that differs from the geography used in a reporting system. Waipio CDP is recorded in Honolulu County. A dashboard discussion should therefore distinguish Waipio from Honolulu County, the wider metropolitan area and Hawaii as a whole. Those are not interchangeable reporting scopes. The Census population estimate for Waipio CDP is useful context for defining the place, but it cannot tell you how many people search for a lawyer, which practice areas are needed or how many matters a campaign may produce. Bosseo’s public ROI Dashboard page describes rankings and tracked service-and-city targets, along with city data for decision-making. Before adoption, ask which geographic labels will appear in your views and whether the selected targets match your intended service area.
Recommended approach
Bring a written geographic brief to the consultation: Waipio CDP, Honolulu County, any broader area you serve and the state-level scope you want reviewed. Ask Bosseo to explain how each scope will be represented, compared and interpreted. Treat any resulting ranking or lead numbers as measurements for the defined targets, not as proof of total local demand.
