1. Set the geographic boundary before a story is selected
Waimalu is a CDP in Honolulu County, Hawaii. A Waimalu service page, a Honolulu County page, and a statewide legal-news page do not serve the same purpose. Bosseo describes Legal News as matching coverage to a firm’s practice areas and state, while its public page says pages are published on the firm’s own domain with the firm’s call to action. That makes geographic definition an early decision: should a story be framed for people in Waimalu, for residents throughout Honolulu County, or for a broader Hawaii audience? The population estimate for Waimalu cannot answer that question. It does not establish demand or show that readers need a particular legal service.
Recommended approach
Ask Bosseo to review the firm’s intended service territory and explain how a Hawaii story would be framed when its practical relevance differs between Waimalu and the rest of Honolulu County. Keep the geographic claim on each page narrower than the firm’s actual coverage unless the firm can support the broader statement.
