1. Start with the geographic question, not a population claim
Royal Kunia’s official Census geography is a CDP in Honolulu County. That distinction matters when you evaluate a local law-firm dashboard. A place-level population estimate can help you describe the market area you want to discuss, but it cannot tell you how many people need legal help, how many searches occur, or how many matters your firm could obtain. A dashboard should therefore make the geographic definition visible: which locations are being tracked, which pages or campaigns are associated with them, and whether a reported inquiry is actually connected to Royal Kunia or to another area.
Recommended approach
Ask Bosseo to show how geographic labels are defined in the proposed review. Separate Royal Kunia from Honolulu County, Hawaii-wide coverage and any metropolitan-area terminology your firm uses. Do not approve a report that combines those scopes without explaining the relationship. Decide whether location should be assessed by search target, caller location, landing page, intake answer or another documented rule.
