1. Set the geographic boundary before choosing stories
Bosseo describes Legal News as monitoring local and national legal-news sources for a firm’s state and matching stories to its practice areas. Pukalani is recorded as a CDP in Maui County, Hawaii; the Census record does not establish a separate market size for legal-news searches. A Pukalani firm should therefore decide how it will describe coverage: Pukalani, Maui County, Hawaii, or a wider service area. Those labels are not interchangeable. A page about a Hawaii law change may be relevant statewide, while an incident in another part of the state may require careful explanation before it belongs on a Pukalani firm’s site.
Recommended approach
Bring a written geographic policy to the consultation. Specify which places count as locally relevant, which statewide developments merit coverage, and when a story should be skipped because the connection to the firm or its clients is too weak.
