1. Define the Ocean Pointe service area before asking for reviews
Ocean Pointe is recorded as a CDP in Honolulu County, Hawaii. Your firm may serve people in Ocean Pointe, elsewhere in Honolulu County, or in additional areas. Those are different geographic questions. A review strategy should therefore identify whether the firm wants feedback from clients who live in Ocean Pointe, clients whose matters were handled there, or all eligible clients within the firm’s actual service area. Population can help you document the place being served, but it cannot tell you how many people are searching for a lawyer or whether a particular practice area has demand.
Recommended approach
Create a written geographic rule before implementation. Decide which locations belong in the firm’s public description, which clients are eligible for a request, and whether reporting should distinguish Ocean Pointe from the rest of Honolulu County. Avoid presenting the CDP population as a forecast of cases or inquiries.
