1. Define the geographic boundary before reviewing stories
Makaha is a census-designated place in Honolulu County, Hawaii. The Census record is useful for naming the location and county relationship, but the population estimate is eligibility evidence only. It cannot tell you how many people search for a legal topic, whether they are potential clients, or whether a news story will produce a qualified inquiry. Legal News should therefore be evaluated against the geography your firm actually serves. A story about an event elsewhere in Hawaii may be relevant to a statewide practice, while a story involving Honolulu County may require a different explanation from one involving Makaha itself. Avoid treating “Makaha,” “Honolulu County,” and “Hawaii” as interchangeable labels.
Recommended approach
Prepare a written geographic rule for approval: Makaha-only, Honolulu County, statewide Hawaii, or another service area your firm has chosen. Ask Bosseo how a story’s location and your selected geographic scope will be represented on the resulting page. Do not publish a local angle that the underlying story does not support.
