1. Match breaking stories to the geography you actually serve
Lahaina is a census-designated place in Maui County, not a synonym for the entire county or the state. A page about a statewide legal change may be relevant to a Hawaii practice, while a page about an incident in Lahaina may be relevant to a narrower local audience. The distinction matters because a geographic label can create an inaccurate impression if the firm does not serve the people or jurisdiction implied by the page. Bosseo says Legal News matches stories to a firm’s practice areas and state and publishes pages on the firm’s own domain. Ask how a proposed program would handle Lahaina-specific, Maui County-wide and Hawaii-wide coverage, and which locations should appear in titles, body copy and calls to action.
Recommended approach
Define the firm’s service area and jurisdiction before reviewing topics. Treat Lahaina, Maui County and Hawaii as separate editorial choices. Approve only pages whose geographic wording accurately reflects where the firm accepts matters and where the underlying legal issue applies.
