1. Set the geographic boundary before selecting stories
The Census identifies Kihei as a census-designated place in Maui County, Hawaii. A Kihei firm may therefore need to distinguish between a story concerning Kihei, a Maui County development, a Hawaii law change and a broader national event. Those are different editorial decisions. Bosseo’s public Legal News description says stories are matched to a firm’s practice areas and state; it does not establish that every Kihei or Maui County story will be detected, nor that a page will rank for a local query.
Recommended approach
Bring a written service area to the consultation. Decide whether the intended audience is Kihei, Maui County, Hawaii, or a wider group. Ask how geographic relevance will be reviewed before approval and avoid treating the Kihei population estimate as a forecast of readership or matters.
