1. Set the geographic brief before choosing stories
A Kapaa firm should distinguish Kapaa from Kauai County and from Hawaii as a whole. The Census record identifies Kapaa CDP as a census-designated place in Kauai County; it does not establish that people searching from the CDP, elsewhere on Kauai, or anywhere in Hawaii share the same legal questions. Bosseo’s public Legal News description says its system matches stories to a firm’s practice areas and state. That makes the geographic brief a substantive decision: a firm must decide whether a page should discuss a Kauai event, a Hawaii law or rule change, or a broader story with clear relevance to local clients.
Recommended approach
Define the geographic relationship for each practice area before review. Ask whether the firm wants coverage limited to Kauai County, coverage of Hawaii developments that affect Kauai residents, or both with distinct explanations. Do not use Kapaa’s population estimate as a forecast of demand. Treat it as context for deciding which geographic questions require careful testing.
