1. Start with the geography your dashboard is meant to explain
Kaneohe Base is a census-designated place, and its recorded county relationship is Honolulu County. A dashboard can become misleading when a firm treats a place name as a complete market definition. A Kaneohe Base inquiry may involve a person located there, a search for a service associated with the area, a referral from elsewhere in Hawaii or a matter whose relevant geography is different from the caller’s current location. The population estimate for the CDP supplies eligibility context only; it does not establish that residents or connected households are seeking legal services.
Recommended approach
Before reviewing performance, decide which geographic labels matter to the firm. Ask whether reporting should separate Kaneohe Base from Honolulu County, other Hawaii locations and broader service areas. Review whether a city or place label is captured consistently in forms, calls and lead records. The decision is not how much demand exists; it is whether the dashboard’s geographic definitions match the firm’s intake and matter records.
