1. Define the geography before interpreting the numbers
Kaiminani is recorded as a CDP in Hawaii County. A dashboard view for a firm serving Kaiminani should not silently treat the CDP, Hawaii County, the state of Hawaii and a broader metropolitan area as interchangeable. The Census estimate is useful for identifying the place and its scale, but it cannot tell you how many people search for a lawyer, which practice areas are competitive or how many matters a firm may receive. Bosseo’s public ROI Dashboard text describes city data, service-and-city keyword targets and questions about which cities produce calls. That makes geographic definitions an important acceptance question rather than a conclusion to assume.
Recommended approach
Before relying on a location-based tile, ask which geographic label it uses, what area the tracked keyword represents and whether a call or lead can be tied to a page or channel. Keep Kaiminani, Hawaii County and Hawaii as separate reporting choices unless the firm intentionally defines them together.
