Does Kaiminani’s population establish demand for Local Service Ads?+
No. Kaiminani’s 2020–2024 ACS five-year population estimate is 11,465, with a margin of error of 1,347. It is geographic context only and does not establish searches, competition, leads, cases or revenue.
Should my firm target all of Hawaii County?+
Not automatically. Kaiminani is recorded in Hawaii County, but the CDP, county and state are different geographic scopes. Compare each proposed service area with where your firm is prepared and permitted to serve, then review the available Local Service Ads settings.
How are Local Service Ads different from pay-per-click ads?+
Bosseo’s public page describes Local Service Ads as appearing above regular ads and the map, with payment per lead rather than per click. Placement, eligibility, pricing and availability should be confirmed for your account; no placement or result is guaranteed here.
What does Google Verified involve?+
Bosseo states that Google verifies a firm’s license, insurance and background information for the Google Verified process. Ask Google or Bosseo which requirements apply to your firm, what documents are needed and whether approval has been granted before planning activation.
How should we handle a lead that is outside our practice area?+
Record why it is outside scope, follow your intake and privacy procedures, and ask Bosseo how the inquiry fits its stated review process. Bosseo’s page identifies wrong-practice-area and out-of-area inquiries as examples of leads it reviews; confirm the applicable rules and credits.
What should we measure after launch?+
Track the definitions you set in advance: inquiries received, valid leads, consultations, retained matters and excluded or flagged leads. Discuss the reporting available through Bosseo’s lead-to-case tracking and ROI Dashboard descriptions, and do not substitute population data for performance data.