What does Lead Attribution show for an individual inquiry?+
Bosseo describes a record containing the channel, referrer, landing page, device and session detail, with intake answers attached. Its public page also describes call and outcome information. The exact fields available to your firm should be confirmed during the consultation.
Can attribution include phone calls?+
Bosseo’s public Lead Attribution page says calls can join the same journey record, including the transcript, case-type tag and web journey associated with the call. Ask how that would apply to your firm’s phone and intake setup.
Does the product tell me which Kaiminani residents need legal help?+
No conclusion like that should be drawn from the Kaiminani population record or from attribution alone. Attribution is for reviewing actual inquiries and their recorded journeys. The Census estimate is geographic context, not evidence of demand, competition, case volume or revenue.
Will attribution guarantee rankings or leads?+
No. The available materials do not establish a guarantee of rankings, crawling, indexing, inquiries, consultations or signed cases. Google states that automated or scaled content does not guarantee crawling, indexing or search visibility.
Do I need to rely on a caller’s answer to “How did you hear about us?”+
Bosseo presents Lead Attribution as a way to reduce reliance on that question by connecting a lead’s journey with intake information. Ask the firm how the available records would be handled when a journey is incomplete or a source cannot be identified.
How should a law firm judge whether attribution is useful?+
Start with the decisions you need to make. Review whether the proposed records can connect sources and pages to qualified inquiries, consultations and signed cases, then compare that information with your own operational and budget records. Do not judge the product from an invented target or assumed local demand.