1. Define the geographic brief before reviewing stories
East Honolulu is a census-designated place in Honolulu County, not a substitute for every Hawaii search or every community in the county. That distinction matters when a firm decides which stories deserve an attorney-focused page. Bosseo’s public Legal News description says its service matches stories to a firm’s practice areas and state, while its broader service description identifies marketing services for law firms.
Recommended approach
Ask Bosseo to show how the proposed editorial scope would distinguish East Honolulu, Honolulu County, and broader Hawaii coverage. Decide in advance whether a story must have a local connection, a Hawaii legal connection, or only a direct connection to the firm’s practice. Keep those choices documented so geographic breadth does not become irrelevant publishing.
