1. Define what a “lead” means before you compare results
Bosseo’s published ROI Dashboard description distinguishes Potential New Clients, Current Clients and Other contacts, and describes lead totals by case type. That distinction is important for a Peachtree Corners firm because a call from the city, a call from elsewhere in Gwinnett County and a call from another Georgia location may have different strategic value. They should not be silently combined. Ask which geographic fields are recorded, how service-area records are separated, and how duplicate or non-matter contacts are handled. Also decide whether a consultation request, qualified opportunity, signed engagement and collected fee are separate stages. A total is useful only when every partner understands what it includes.
Recommended approach
Write the firm’s definitions for inquiry, potential new client, qualified matter, signed matter and revenue before reviewing any dashboard totals. Require a visible geographic rule for Peachtree Corners and Gwinnett County, and have the firm’s own staff review borderline classifications.
