Define the geography before you judge performance
The dashboard can be useful only when the geography behind a number is clear. For a Peachtree City firm, the starting location is Peachtree City city, Georgia, and the recorded county relationship is Fayette County. Those are not interchangeable reporting labels. A city target, a county target and a broader Georgia target can describe different work and should not be blended into one unexplained total. The Census population estimate provides context for the municipality, not proof that a particular practice area has demand or that a marketing channel will produce a case.
Recommended approach
Ask to see how location is represented in the dashboard and in any linked records. Decide whether your firm wants to review Peachtree City separately from Fayette County and other Georgia locations. Treat any broader geographic view as a separate measurement question, with its own definitions and acceptance criteria.
