1. Set the geographic boundary before selecting stories
Forest Park and Clayton County are not interchangeable with a judicial circuit, a court class, the Atlanta metropolitan area or the whole state. Georgia Courts publishes official resources for citizens and legal professionals, but a court-system resource does not establish that every Georgia legal development is relevant to a Forest Park firm. Before using Legal News, identify the places and legal subjects the firm is prepared to discuss. A story may concern Forest Park, another Clayton County location, a Georgia-wide rule change or a broader event with consequences for the firm’s clients. Those categories should not be blurred in a headline or call to action.
Recommended approach
Ask Bosseo to review geographic coverage against the firm’s actual service area and practice areas. Decide whether a proposed page should use Forest Park, Clayton County, Georgia or another precise geographic description. Do not use the Forest Park population estimate to select topics or predict demand.
