1. Start with the Clarkston service area, not an assumed market
Clarkston is a municipality in DeKalb County, Georgia. The 2020–2024 ACS 5-year population estimate for the city is 14,557, with a margin of error of 25. A custom-software decision should therefore describe the firm’s actual operating area precisely. A practice serving Clarkston may also work across DeKalb County or elsewhere in Georgia, but those geographies should not be treated as interchangeable.
Recommended approach
At consultation, define whether the tool is for Clarkston matters, DeKalb County matters, a broader Georgia practice, or an internal process that does not depend on geography. If the tool touches marketing or intake, agree on how location will be captured and reviewed before implementation.
