1. Start with Brookhaven’s actual service boundary
Brookhaven is recorded as a municipality in Georgia, and the 2020–2024 ACS five-year population estimate is 57,855, with a margin of error of 101. The recorded county relationship is DeKalb County. Those are geographic and population facts only. They do not establish how many people contact a law firm, which practice areas they need, how many calls go unanswered, or whether a firm needs more staff. Intake Coach should therefore be configured around the firm’s real service area and intake responsibilities, not a population-based assumption. If your firm serves Brookhaven as well as other parts of DeKalb County or Georgia, separate those service questions from the city’s population record. A city, county, judicial circuit, and court class are not interchangeable.
Recommended approach
Before adopting a coaching workflow, write down which matters the firm accepts, which geographic boundaries affect qualification, and which calls require attorney review. Keep Brookhaven and DeKalb County labels precise in internal reporting and public explanations. Treat the Census figure as eligibility context, not as evidence of demand or expected intake volume.
