1. Put World Golf Village and neighboring markets in separate cohorts
A firm may serve people in World Golf Village while also receiving inquiries from other parts of St. Johns County or nearby cities. Those places should not automatically be combined. The ROI Dashboard Bosseo’s published product information authorizes separating Miami, Miami-Dade and neighboring city cohorts; for this page, the relevant recommendation is to ask Bosseo how the same type of geographic separation would be scoped for World Golf Village and the firm’s actual service area. The Census record identifies World Golf Village as a CDP in St. Johns County. It does not show which places produce inquiries or signed matters. A useful review would therefore distinguish the World Golf Village cohort from other named locations and preserve an unavailable status when location data is missing.
Recommended approach
Before using geography in a budget decision, agree on the place names, county relationship and attribution rule the firm will use. Do not call a matter a World Golf Village matter solely because the firm serves that community.
