01Firm-entity reviewA review of the firm name, attorneys, practice areas and confirmed locations so public descriptions can be made consistent. The firm must supply and approve the underlying facts.
02Local-scope recommendationsA documented distinction among Willow Oak, Polk County and Florida, with recommendations about where local wording is accurate and where it would overstate service coverage.
03Answer-topic planA review of genuine legal-service questions that the firm can address accurately, rather than a promise to create pages for every possible query.
04Content and source reviewReview criteria for useful, evidence-led answers, including accuracy, relevance, duplication and attorney approval. This is not a certification of Florida Bar compliance.
05Technical discoverability reviewA review of crawlability, semantic structure, duplication and related search fundamentals described by Google. Indexing or AI display remains outside a guaranteed outcome.
06Citation-observation planA proposed set of engines, questions, geographic context and review dates for observing whether the firm is cited. The plan should define what the observation can and cannot prove.