01Geographic and practice-area scope reviewA review of the firm’s intended Wedgefield, Orange County and Florida coverage boundaries, matched to the practice areas it wants to explain. The scope should distinguish confirmed service territory from places the firm does not claim to serve.
02Relevant-story selection reviewAn evaluation of how Legal News can identify stories connected to the firm’s practice areas and Florida context, with a recommendation to exclude topics that lack a useful legal question or defensible geographic connection.
03Attorney approval standardA written review standard covering sourcing, factual accuracy, reporting versus general legal education, representation implications, tone and Florida advertising review. Publication should remain subject to the firm’s approval.
04Website placement and search reviewA review of where news pages would appear on the firm’s domain and how they could connect to relevant practice-area content without unnecessary duplication. Technical and search considerations should be assessed against current Google guidance.
05Measurement planA proposed set of questions for evaluating page visits, engagement, inquiries and source attribution separately. Any dashboard or attribution scope should be confirmed before adoption; no result is assumed.
06Editorial risk reviewA review of situations requiring extra caution, including incomplete reports, allegations, identifiable private individuals, active proceedings, uncertain legal applicability and stories that could imply the firm represents an involved person.