1. Start with the geography your firm actually serves
Vero Beach is recorded as a municipality in Indian River County. The 2020–2024 ACS 5-year population estimate for Vero Beach city is 17,042, with a margin of error of 42. That is a measured population fact, not evidence of legal demand, search volume, competition, lead volume, or preferred intake method. It does, however, give you a defined local scope for deciding which visitors the website should address. If your firm serves areas beyond Vero Beach, those service boundaries should be stated and reviewed separately rather than implied by the city name.
Recommended approach
Use the Vero Beach and Indian River County service area as an intake-planning boundary. Identify the matters you accept, the locations you serve, and the circumstances that require a human review. Do not use the population estimate as a forecast. Use it only as context while you examine your own inquiry history and decide whether a guided video experience fits the visitors you want to help.
