01Footprint decision briefA review of whether the firm should begin with Trinity, selected Pasco County locations, or a broader Florida scope, based on the firm’s confirmed service area rather than the Trinity population estimate.
02Service-location page planA proposed set of service and location combinations for the services the firm confirms it offers, with exclusions for combinations that lack useful, supportable substance.
03Content and legal-substance reviewA review scope for Florida-specific explanations, service descriptions, local references, metadata and alternative text, with attorney review retained by the firm.
04Site architecture reviewAn assessment of how state, county, Trinity and service pages could relate through internal links, while reducing duplication and preserving understandable navigation.
05Technical visibility reviewA review scope covering crawlable content, semantic HTML, page experience, structured data, XML sitemaps and index monitoring. These checks do not guarantee indexing or display.
06Measurement requirementsA written list of service-location targets and reporting questions for the firm to approve, including how inquiries should be distinguished from visits or rankings.